performance suffers
With a digital marketing agency, the wrong structure and skills can lead to marketing becoming very tactical and channel focused vs outcome focused.
The SEO team only think about SEO. The paid media team only think about paid media.
Content and social teams aren't close enough and work a different strategy to the paid media and SEO teams.
Brand marketing is disconnected from performance marketing.
Nobody is aware of what each other is working on.
There's very little data sharing - maybe even reporting from different platforms and attribution models.
People aren't across the digital marketing master plan they are supposed to be working to.
The customer journey map gets done once at the start, never to be seen again.
And the KPIs for the different channels aren't aligned to the overarching business goals!
Digital marketing performance is struggling and things started to feel a bit 'stale' around the 6 month mark...
Yet when you raise it - and it's always you that has to raise it! - all you get is the same old recommendations or the ever frustrating:
"We just need more budget!"
Then when there is a win... all hands go up yet nobody can draw any correlation to anything outside of their silo.
Does any of this sound familiar?
The wrong digital agency can lead to:
Teams don’t have a unified view of the buying journey resulting in disjointed experiences across brand touchpoints.
Duplication and inefficiencies result in higher costs with lower returns. Everyone isn't rowing in the same direction.
Silo-centric KPIs take priority and are not aligned to business goals. The messaging is off and you don't benefit from the Fusion of brand and performance.
Wins and learnings experienced in a silo are not shared, meaning they can't be leveraged by other areas of marketing.
Disjointed experiences across touchpoints.
Duplication and inefficiencies.
Silo-centric KPIs take priority.
They can't be leveraged by other areas of marketing.
Disjointed experiences across brand touchpoints.
Duplication and inefficiencies.
Silo-centric KPIs take priority.
Can't be leveraged by other areas of marketing.
Things were different before
"We'll do Google PPC or Facebook Ads"
"We need SEO to rank for a target list of keywords people only search for when they are ready to buy."
A wave of channel specific, tactical marketers and agencies was born to cater to this need and generate sales for brands in these technical digital channels that required very specific skillsets.
You used to be able to operate like this and you would generate sales and everyone thought it was successful.
Which to some degree it was, even though by only competing for the customer at or very close to the point of conversion, you were missing a HUGE opportunity to really scale your business.
This short-sightedness can set you up for failure in the mid-long term.
You will lose against competitors who did things a little differently... but more on this below!
Fast forward to today and 3 huge shifts in the industry changed the game...
THE THREE SHIFTS:
Advancements in automation and algorithm sophistication has massively reduced the technical skills required to operate tactically and effectively. Tactical, channel specific skills like managing Facebook Ads or onsite SEO optimisation are now table-stakes.
The shift to data privacy is reducing the effectiveness of very specific, tactical marketing approaches that attempt to generate quick leads or sales. By its own design, this approach is limiting in scalability and you'll eventually lose to competitors with Fused marketing strategies.
The increasing complexity of user journeys and the number of touchpoints means that very specific, tactical marketing strategies don't have enough reach to influence the user at key micro moments. Competitors who run Fused marketing campaigns will swoop in first and get the customer before they reach you. You've already lost about 10 touchpoints ago!
THE THREE SHIFTS:
Advancements in AI, automation and algorithm sophistication has massively reduced the technical skills required to operate tactically and effectively.
The shift to data privacy is reducing the effectiveness of very specific, tactical marketing approaches that attempt to generate quick leads or sales.
The increasing complexity of user journeys and the number of touchpoints means that siloed, tactical marketing strategies don't have enough reach to influence the user at key micro moments.
THE THREE SHIFTS:
Advancements in AI, automation and algorithm sophistication has massively reduced the technical skills required to operate tactically and effectively.
The shift to data privacy is reducing the effectiveness of very specific, tactical marketing approaches that attempt to generate quick leads or sales.
The increasing complexity of user journeys and the number of touchpoints means that siloed, tactical marketing strategies don't have enough reach to influence the user at key micro moments.
you need to move fast if you want to win
The problem is your needs and your competitors have evolved, but digital marketing agencies, their structure, the skills of their people and the way they approach and deliver their services has not evolved enough, fast enough, or even at all.
This might be why you've experienced a decline in performance, yet there's a lack of new ideas and initiatives from the agency to turn things around or to ensure you stay ahead of the competition.
This is one of the main things you need from a digital agency, right?
To leverage their view across the digital marketing landscape where they should be able to see what's working for other brands and in other industries... things that might work for you.
But you're not getting that.
Channel specific, tactical, siloed marketing that isn't fused with an overarching strategy will not deliver what you need.
Digital agencies who don't have the right structure, or people with the right knowledge and skills in the right seats, will not be able to deliver and will remain siloed.
Payroll costs are rising while the value of the average skillset has reduced. This makes it even harder for you to achieve a commercially viable return from marketing.
But to truly win for years into the future, you need a strategy that fuses short term gains with long term growth.
You need to be thinking about building a brand while driving conversions, reaching and connecting with your customers effectively throughout their journey and across multiple channels.
You need the people you work with to view your marketing strategy in a much more connected way, optimising for the overall return.
You’re not going to get that from tactical, channel specific marketers or agencies.
They’re too deep ‘in their world’ and can’t see the forest for the trees.
But to truly win for years into the future, you need a strategy that fuses short term gains with long term growth.
You need to be thinking about building a brand while driving conversions, reaching and connecting with your customers effectively throughout their journey and across multiple channels.
You need the people you work with to view your marketing strategy in a much more connected way, optimising for the overall return.
You’re not going to get that from tactical, channel specific digital marketers.
They’re too deep ‘in their world’ and can’t see the forest for the trees.
But to truly win for years into the future, you need a strategy that fuses short term gains with long term growth.
You need to be thinking about building a brand while driving conversions, reaching and connecting with your customers effectively throughout their journey and across multiple channels.
You need the people you work with to view your marketing strategy in a much more connected way, optimising for the overall return.
You’re not going to get that from tactical, channel specific digital marketers.
They’re too deep ‘in their world’ and can’t see the forest for the trees.
Backed up by solid execution.
There’s an abundance of good, channel-centric marketers and agencies out there.
But it’s pairing world class execution with ongoing, experienced, strategic insight that will help you to stand out in your industry and race ahead of the competition.
That’s the missing piece you need to bring it all together and achieve the results you know are possible.
You need people who have the ability to look at your marketing strategy as a whole, even if they are only accountable for delivering in a certain area.
People who can help you to join the dots – fusing together the different channels, the different stages of the customer journey, building the brand while improving performance with everyone working to the same, cohesive strategy and overarching business goals.
Backed up by solid execution.
There’s an abundance of good, channel-centric marketers and agencies out there.
But it’s pairing world class execution with ongoing, experienced, strategic insight that will help you to stand out in your industry and race ahead of the competition.
That’s the missing piece you need to bring it all together and achieve the results you know are possible.
You need a digital marketing agency that has the ability to look at your marketing strategy as a whole, even if they are only accountable for delivering in a certain area.
People who can help you to join the dots – Fusing together the different channels, the different stages of the customer journey, building the brand while improving performance with everyone working to the same, cohesive strategy and overarching business goals.
Backed up by solid execution.
There’s an abundance of good, channel-centric marketers and agencies out there.
But it’s pairing world class execution with ongoing, experienced, strategic insight that will help you to stand out in your industry and race ahead of the competition.
That’s the missing piece you need to bring it all together and achieve the results you know are possible.
You need a digital marketing agency that has the ability to look at your marketing strategy as a whole, even if they are only accountable for delivering in a certain area.
People who can help you to join the dots – Fusing together the different channels, the different stages of the customer journey, building the brand while improving performance with everyone working to the same, cohesive strategy and overarching business goals.
We get it. You want marketing that works.
We get it. You want marketing that works.
That Works
We get it. You want marketing that works.
Marketing
THAT WORKS
Winners Work Together
We believe everyone with the desire to win should be supported. That's why we made it our mission to help our clients, our team, our audience and everyone who we come into contact with to achieve consistent wins, no matter how small or large... because there's power in momentum.
We believe everyone with the desire to win should be supported. That's why we made it our mission to help our clients, our team, our audience and everyone who we come into contact with to achieve consistent wins, no matter how small or large... because there's power in momentum.
Experienced StrategistWork 1-1 with a digital marketing strategist
The strategist will work with you to analyse your brand, your target audience and the market, before putting together a fused digital marketing strategy in line with the customer journey and tailored to your business objectives.
The strategist will the continue to work with you on an ongoing basis, troubleshooting and optimising low performing areas and helping you to formulate new ideas and initiatives in the pursuit of continuous improvement.
Experienced StrategistWork 1-1 with a digital marketing strategist
The strategist will work with you to analyse your brand, your target audience and the market, before putting together a Fused digital marketing strategy tailored to your business objectives.
The strategist will strive for excellence with you on an ongoing basis, troubleshooting and optimising low performing areas and helping you to formulate new ideas and initiatives.
EXPERIENCED STRATEGIST
WORK 1-1 WITH A DIGITAL MARKETING STRATEGIST
The strategist will work with you to analyse your brand, your target audience and the market, before putting together a Fused digital marketing strategy tailored to your business objectives.
The strategist will strive for excellence with you on an ongoing basis, troubleshooting and optimising low performing areas and helping you to formulate new ideas and initiatives.
Specialist Growth TeamYour marketing team is assigned from our expert panel
The marketers are selected based on their experience and understanding of your sector. Fused together by the strategist, your new growth team will work quickly to understand your business and deliver marketing that works.
It's frustrating as hell for expert marketers to bring you in the front door, only to hand the execution over to inexperienced people once you sign up. No matter how good your strategy might be, it will fall flat if it's not backed by solid execution.
Specialist Growth TeamYour marketing team is assigned from our expert panel
Fused together by the strategist, your new growth team will work quickly to understand your business and deliver marketing that works.
No matter how good your strategy might be, it will fall flat if it's not backed by solid execution.
SPECIALIST GROWTH TEAM
YOUR MARKETING TEAM IS ASSIGNED FROM OUR EXPERT PANEL
Fused together by the strategist, your new growth team will work quickly to understand your business and deliver marketing that works.
No matter how good your strategy might be, it will fall flat if it's not backed by solid execution.
Fusing brand and performanceBuild the brand in the right areas while driving conversions
You need to carry out brand marketing in conjunction with performance marketing, not one or the other and not separate to one another... also not the generic 'awareness' you often hear!
Stronger SEO performance, higher conversion rates, off the scale traffic growth, which results in more hot prospects visiting your website, a lower cost per visitor and higher return per user.
By the time competitors catch on, you'll be 12 months ahead!
Fusing brand and performanceBuild the brand in the right areas while driving conversions
If you want to win, you need to build the brand in conjunction with performance marketing if you want to win.
Strong SEO performance, higher conversion rates and traffic growth... which results in more hot prospects visiting your website, a lower cost per visitor and higher ROI.
FUSING BRAND AND PERFORMANCE
BUILD THE BRAND IN THE RIGHT AREAS WHILE DRIVING CONVERSIONS
If you want to win, you need to build the brand in conjunction with performance marketing if you want to win.
Strong SEO performance, higher conversion rates and traffic growth... which results in more hot prospects visiting your website, a lower cost per visitor and higher ROI.
Clear path to growthResults focused and accountable
After 12+ years in the industry, we've fused the best business operating systems with the best marketing operations, together with our own experience, to bring you a system that's clear, transparent and that consistently helps you chart a clear path to growth.
Your growth team will work in 90 day sprints, aligned to business goals. You will always know what activity is due, when, and what milestone the activity is tied to... what business outcome we are trying to affect and how this ties into the overall goals.
Clear path to growthResults focused and accountable
After 12+ years in the industry, we've Fused the best operating systems with our own experience, to bring you clear, transparent project management and a method to help you chart a clear path to growth.
Your growth team will work in 90 day sprints, aligned to business goals. You will always know what activity is due, when, and what milestone the activity is tied to.
CLEAR PATH TO GROWTH
RESULTS FOCUSED AND ACCOUNTABLE
After 12+ years in the industry, we've Fused the best operating systems with our own experience, to bring you clear, transparent project management and a method to help you chart a clear path to growth.
Your growth team will work in 90 day sprints, aligned to business goals. You will always know what activity is due, when, and what milestone the activity is tied to.
Fusion is a good agency partner for:
Sharp, driven, creative and collaborative, you love what you do and want you and your team to win. You need to grow brand awareness but you also need to deliver measurable increases in performance. You've got a ton of great ideas and need the right team to help you deliver.
We can:
✔️ Provide you with solid support in the strategy and execution of your marketing plan, for the areas we're accountable for, fusing together with your existing team
✔️ Bring to the table new ideas to bounce around and fuse with your own ideas and creativity
✔️ Help you win within your organisation by proactively highlighting opportunities, helping you to troubleshoot low performing areas and providing you with valuable insights you can fuse with your reports and share internally
You've got a clear vision, a desire to win and know which direction you're heading. You need to grow your brand but also need to drive measurable performance. You considered scaling your in-house team, but are thinking working with an agency is the most impactful option right now.
We can:
✔️ Work with commercial acumen and focus only on the highest impact activities that deliver commercial value (rather than 'best practice' box ticking)
✔️ Help you scale through excellent council, aligning with your business goals and delivering solid strategy and execution
✔️ Measure what matters with a clear agreement of what success looks like and what specifically we need to do to get there, with regular strategic review meetings to keep everyone on track
Sharp, driven, creative and collaborative, you love what you do and want you and your team to win. You need to grow brand awareness but you also need to deliver measurable increases in performance. You've got a ton of great ideas and need the right team to help you deliver.
We can:
✔️ Provide you with solid support in the strategy and execution of your marketing plan, for the areas we're accountable for, fusing together with your existing team
✔️ Bring to the table new ideas to bounce around and fuse with your own ideas and creativity
✔️ Help you win within your organisation by proactively highlighting opportunities, helping you to troubleshoot low performing areas and providing you with valuable insights you can fuse with your reports and share internally
You've got a clear vision, a desire to win and know which direction you're heading. You need to grow your brand but also need to drive measurable performance. You considered scaling your in-house team, but are thinking working with an agency is the most impactful option right now.
We can:
✔️ Work with commercial acumen and think like a business owner, focusing only on the highest impact activities that deliver commercial value (rather than 'best practice' box ticking)
✔️ Help you scale through excellent council, aligning with your business goals and delivering solid strategy and execution
✔️ Measure what matters with a clear agreement of what success looks like and what specifically we need to do to get there, with regular strategic review meetings to keep everyone on track
