Morella Grove is a premium Australian producer of award-winning gourmet food products, specialising in extra virgin olive oil (their flagship product), balsamic vinegars, sauces, artisan gift packs and natural soap. With a strong reputation for quality, the brand sought to modernise its online presence and grow its direct-to-consumer ecommerce channel.
Over 12 months, Fusion Digital executed a full-scale digital transformation, delivering:
✔️ Website Redevelopment – New structure, wireframes, copy, UX enhancements, SEO optimisation, additional pages for stockists with interactive map, digital wholesale program, corporate, farm tours and rewards.
✔️ SEO & Content Marketing – New blog launch for content marketing (Learn), recipe book lead magnets, and technical SEO improvements.
✔️ Email Marketing Automation – Klaviyo flows and lead capture, out-of-stock opt-in with automation flow, and monthly newsletters.
✔️ Digital PR Campaign – Secured coverage in major online publications (TimeOut, 9Kitchen, 7News and more) with links back to the Morella Grove website.
✔️ Paid Media – Set up and optimised Google Merchant Centre for ecommerce sales and set up a new Google Ads account leading to strong returns from paid media.
✔️ Customer Retention Programs – Launched a review collection system and a customer rewards program.
✔️ Wholesale Expansion – Developed an online wholesale program to attract reseller applications.
📈 140% increase in website traffic YoY
📦 Orders up 49% YoY
💰 Revenue up 42% YoY
📢 Digital PR placements increased site authority by 90% (10 -> 19 DR), while increasing brand awareness and credibility
📩 Email marketing established as a consistent revenue driver
🛒 Category YoY performance:
“Fusion Digital transformed our online presence and delivered real results. We’ve seen a huge uplift in sales, traffic, and customer engagement!”
– Natasha Dal Bon, Morella Grove
