When a UK-based lawn care brand came to us, they weren’t in trouble.
In fact, things were going well.
But “going well” wasn’t going to cut it for the year they had planned.
They’d set aggressive lead and revenue targets and needed a digital growth partner who could help them scale predictably, efficiently, and fast. Not just a media buyer or SEO technician but a strategic, full-funnel operator who could own the numbers with them.
The client was a well-established lawn care brand operating across the South East, UK. They had solid brand equity, a reputation for results, and a clear understanding of their ideal customer.
But their digital marketing had plateaued.
They weren’t leaking leads or burning cash but they were leaving growth on the table.
To hit their bold targets for the year, they needed sharper strategy, tighter execution, and a system that could scale especially across seasonal demand spikes.
They brought Fusion in to lead both paid media and SEO. The goal? Turn a good growth engine into a great one and hit the numbers without blowing the budget.
Our first step was a full diagnostic across their paid and organic channels.
What we found was a familiar story: the right components were in place, but there was room to improve.
The core issue?
They had tactical pieces, but no unifying growth system.
That’s what we built.
We approached this like a growth system, not a campaign. Everything had to work together from traffic to targeting to timing. Here’s how we did it:
Lawn care is highly seasonal and we wanted to flip treating it reactively and get ahead of it.
Using historical trend data, we front-loaded spend earlier in the year to get ahead of demand spikes, build brand awareness, and secure bookings early. We then tapered off spend during colder months protecting ROAS without compromising results.
It was a calculated risk. But it worked.
By aligning paid media, SEO, and seasonal strategy into one unified system, we didn’t just improve performance, we helped the client achieve aggressive targets.
Here’s what we achieved:
🎯 We hit the client’s aggressive annual lead and revenue targets – without overspending on the cost to acquire a customer.
If you’re sitting on untapped potential and need a partner who can help you turn strategy into results, let’s talk.
