build your brand & grow your business
Technical SEO alone will rarely result in the surging organic traffic levels you desire from your SEO efforts.
You know, the kind that drives a steady stream of inbound enquiries and customers to your business.
The kind that continues to reward you over and over again… off the back of work you did 12 months ago!
Work that builds authority, credibility and trust in your brand, products and services; resulting in higher performance across ALL your marketing efforts.
A continuous cycle of engaging new and existing audiences, nurturing both prospects and customers through the buying journey, creating a snowball effect of ever growing traffic, leads and sales… all ORGANICALLY.
One downside though: If you get SUPER busy and are overrun with enquiries and sales… you can’t turn it off! The enquiries will keep on rolling in, even if you pause your paid media campaigns.
Of course we’re talking about the power of effective and commercially focused content marketing.
Why is content marketing so powerful?
content provides Value
Value captures attention
attention creates awareness
awareness + trust = customers
Why is content marketing so powerful?
content provides Value
Value captures attention
attention creates awareness
awareness + trust = customers
content marketing fused with SEO, generates long term growth of traffic, leads & sales
The problem is SEO content marketing
What Basic (usually low performing)SEO Content Marketing Looks Like
With no real prioritisation based on data and not connected to a strategy
Written by generic content writers rather than subject matter experts and not tied to a commercial strategy
The basics like meta data, header tags, internal links, snippets and sprinkling keywords in the content
Talk through random data and tell you what the numbers are without meaning, direction, attribution or correlation
Winners Work Together
We believe everyone with the desire to win should be supported. That's why we made it our mission to help our clients, our team, our audience and everyone who we come into contact with to achieve consistent wins, no matter how small or large... because there's power in momentum.
We believe everyone with the desire to win should be supported. That's why we made it our mission to help our clients, our team, our audience and everyone who we come into contact with to achieve consistent wins, no matter how small or large... because there's power in momentum.
Commercial viability based on Your goals Current benchmarks The competition Your authority Your audience Your marketing investment
A content marketing agency shouldn’t just post a couple blogs around some keywords every month. You need a strategic content calendar aligned with business goals.
Taking account of the traffic value of search terms and your current ability to compete in this space.
Too often content agencies aim too high and invest a lot of time, money and resources chasing something they might not be able to achieve or driving traffic that doesn’t translate into business growth.
This part of the process ensures you have the right content marketing approach, focused on the right areas and targeting the right keywords to generate faster and greater ROI.
- Identify the viable entry point for maximum performance
- Short, medium and long term plan
- Prioritise the fastest return on investment but with a big picture view
- Traffic value assessment to ensure efforts translate into business growth
Commercial viability based on Your goals Current benchmarks The competition Your authority Your audience Your marketing investment
A content marketing agency shouldn’t just post a couple blogs around some keywords every month. You need a strategic content calendar aligned with business goals.
Taking account of the traffic value of search terms and your current ability to compete in this space.
Too often content agencies aim too high and invest a lot of time, money and resources chasing something they might not be able to achieve or driving traffic that doesn’t translate into business growth.
This part of the process ensures you have the right content marketing approach, focused on the right areas and targeting the right keywords to generate faster and greater ROI.
- Identify the viable entry point for maximum performance
- Short, medium and long term plan
- Prioritise the fastest return on investment but with a big picture view
- Traffic value assessment to ensure efforts translate into business growth
Bespoke Strategy Topic pillars Content hubs Publishing frequency Content frameworks Customer journey Traffic value Performance prioritisation
With a thorough commercial viability and opportunity assessment complete, it’s time to create your SEO content marketing strategic plan.
This plan will be aligned to business and marketing goals, but with realistic timelines for where you can compete now (for the fastest results).
Also what you should aim at and work towards in the medium to longer term, as the strategy continues to build your domain and brand authority over time.
- Topic pillars that attract relevant prospects to your brand like moths to a flame
- Strategic SEO structure for maximum search visibility and organic traffic growth
- Data-driven editorial calendar for prioritisation and the fastest results
- Customer journey mapping to help move unaware prospects to customers
Bespoke Strategy Topic pillars Content hubs Publishing frequency Content frameworks Customer journey Traffic value Performance prioritisation
With a thorough commercial viability and opportunity assessment complete, it’s time to create your SEO content marketing strategic plan.
This plan will be aligned to business and marketing goals, but with realistic timelines for where you can compete now (for the fastest results).
Also what you should aim at and work towards in the medium to longer term, as the strategy continues to build your domain and brand authority over time.
- Topic pillars that attract relevant prospects to your brand like moths to a flame
- Strategic SEO structure for maximum search visibility and organic traffic growth
- Data-driven editorial calendar for prioritisation and the fastest results
- Customer journey mapping to help move unaware prospects to customers
Solid execution Subject matter experts 12 month & 90 day roadmaps Editorial calendar SEO optimised 2x, 5x & 10x content
Generic content marketing agencies produce generic content, so we source subject matter experts that know your niche.
Execution takes account of search optimisation, trends, what people share and link to, depth, style, intent, barrier to entry and what content is hot that people are already paying for and consuming.
We work to the most impactful priorities in the next 90 days, while aligning activity to a longer term, 12 month plan. You get full transparency across the project plan.
- Subject matter experts who know your niche ensures quality and relevance
- Get the most from your investment through the right level of content depth, style and intent
- In demand content your audience is searching for, paying for, sharing and linking to
- Transparent and prioritised project plan to keep everyone accountable
Solid execution Subject matter experts 12 month & 90 day roadmaps Editorial calendar SEO optimised 2x, 5x & 10x content
Generic content marketing agencies produce generic content, so we source subject matter experts that know your niche.
Execution takes account of search optimisation, trends, what people share and link to, depth, style, intent, barrier to entry and what content is hot that people are already paying for and consuming.
We work to the most impactful priorities in the next 90 days, while aligning activity to a longer term, 12 month plan. You get full transparency across the project plan.
- Subject matter experts who know your niche ensures quality and relevance
- Get the most from your investment through the right level of content depth, style and intent
- In demand content your audience is searching for, paying for, sharing and linking to
- Transparent and prioritised project plan to keep everyone accountable
HIGH VALUE ORGANIC TRAFFIC GROWTH
THE DISCOVERY CALL AND PROPOSAL IS WHERE WE DISCUSS
YOUR GOALS, WHERE YOU ARE TODAY, THE OPPORTUNITY GAP & THE APPROACH REQUIRED TO ACHIEVE SUCCESS
After the discovery call and identifying exactly what it is you want to achieve, we carry out initial benchmarking and assessments.
This informs the proposal and clarifies the SEO strategy and approach that’s needed to achieve your goals, taking account of your website, brand, niche, audience and available investment.
THE DISCOVERY CALL AND PROPOSAL IS WHERE WE DISCUSS
YOUR GOALS, THE OPPORTUNITY GAP & THE APPROACH REQUIRED TO ACHIEVE SUCCESS
After the discovery call and identifying exactly what it is you want to achieve, we carry out initial benchmarking and assessments.
This informs the proposal and clarifies the SEO strategy and approach that’s needed to achieve your goals, taking account of your website, brand, niche, audience and available investment.
LET'S KICK THINGS OFF
WITH A WORKSHOP AND DEEP DIVE INTO THE WORLD OF YOUR BRAND, AUDIENCE AND INDUSTRY
We kick things off by way of a workshop to get a fundamental understanding of what you’re looking to achieve, your site and the competitive landscape, your audience, their interests and what motivates them.
We’ll also start to map your customer’s buying journey and preliminary topics and opportunities to lean into.
LET'S KICK THINGS OFF
WITH A WORKSHOP AND A DEEP DIVE INTO YOUR BRAND, AUDIENCE AND INDUSTRY
This is to get a fundamental understanding of what you’re looking to achieve, your site and the competitive landscape, your audience, their interests and what motivates them.
We’ll also start to map your customer’s buying journey and preliminary topics and opportunities to lean into.
WE USE THE WORKSHOP OUTPUT AS A BASIS TO INFORM
IN-DEPTH, DATA-BACKED, STRATEGIC RESEARCH
This could include technical SEO audits, audience and keyword research mapped to the customer journey & questions, pain points, desires and interests.
Data-driven content inventory analysis of you, competitors & industry sites to find high performing topics as well as targeted topic research to uncover proven ‘hidden gems’ most content marketers miss.
Competitive link analysis, authority, velocity, media and journalist hit lists and more.
WE USE THE WORKSHOP OUTPUT AS A BASIS TO INFORM
IN-DEPTH, DATA-BACKED, STRATEGIC RESEARCH
This could include technical SEO audits, audience and keyword research mapped to the customer journey & questions, pain points, desires and interests.
Data-driven content inventory analysis of you, competitors & industry sites to find high performing topics as well as targeted topic research to uncover proven ‘hidden gems’ most content marketers miss.
Competitive link analysis, authority, velocity, media and journalist hit lists and more.
USING THE RESEARCH TO INFORM THE STRATEGIC PLAN
YOUR SPECIALIST CLIENT TEAM GET TO WORK IN PURSUIT OF THE GOALS
With your bespoke strategy set, we agree the most important milestones to hit in the next 90 days (aligned with the longer term goals), and the activity required to achieve them.
Your hand-picked team then get to work, collaborating with you at every stage.
Working to a transparent project plan ensures everyone has full visibility and accountability to help keep us all on track and reduce wasted and unnecessary comms time (time that instead, can be allocated to getting s**t done!)
USING THE RESEARCH TO INFORM THE STRATEGIC PLAN
YOUR SPECIALIST CLIENT TEAM GET TO WORK IN PURSUIT OF THE GOALS
With your bespoke strategy set, we agree the most important milestones to hit in the next 90 days – aligned with the longer term goals – and the activity required to achieve them.
Your hand-picked team then get to work, collaborating with you at every stage.
Working to a transparent project plan ensures everyone has full visibility and accountability to help keep us all on track and reduce wasted and unnecessary comms time (time that instead, can be allocated to getting s**t done!)
01. DISCOVERY CALL & PROPOSAL
After the discovery call and identifying exactly what it is you want to achieve, we carry out initial benchmarking and assessments.
This informs the proposal and clarifies the SEO strategy and approach that’s needed to achieve your goals, taking account of your website, brand, niche, audience and available investment.
02. WORKSHOP
We kick things off by way of a workshop to get a fundamental understanding of what you’re looking to achieve, your site and the competitive landscape, your audience, their interests and what motivates them.
We’ll also start to map your customer’s buying journey and preliminary topics and opportunities to lean into.
03. RESEARCH
This could include technical SEO audits, audience and keyword research mapped to the customer journey & questions, pain points, desires and interests.
Data-driven content inventory analysis of you, competitors & industry sites to find high performing topics as well as targeted topic research to uncover proven ‘hidden gems’ most content marketers miss.
Competitive link analysis, authority, velocity, media and journalist hit lists and more.
04. STRATEGY & EXECUTION
With your bespoke strategy set, we agree the most important milestones to hit in the next 90 days (aligned with the longer term goals), and the activity required to achieve them.
Your hand-picked team then get to work, collaborating with you at every stage.
Working to a transparent project plan ensures everyone has full visibility and accountability to help keep us all on track and reduce wasted and unnecessary comms time (time that instead, can be allocated to getting s**t done!)
Is this service right for you?
If you’re looking to drive performance from your SEO and inbound marketing efforts then you need to include content in your marketing mix.
The scale of content marketing you need will depend on your business goals, website authority, brand, audience, competition, available resource and several other factors.
We work to identify these things in the sales and onboarding process before any content marketing strategy commences and can work alongside your existing team or fully manage the end-to-end strategy and execution.
The SEO & Content Marketing service is good for those of you who:
- Want peace of mind knowing you have the right SEO foundation and fundamentals in place
- Want real time monitoring of your site for any SEO issues that could hold you back
- Want to increase your visibility in the search results, driving traffic, leads and sales organically
- Want to reach and engage your audience while building trust in your brand
Is this service right for you?
If you’re looking to drive performance from your SEO and inbound marketing efforts then you need to include content in your marketing mix.
The scale of content marketing you need will depend on your business goals, website authority, brand, audience, competition, available resource and several other factors.
We work to identify these things in the sales and onboarding process before any content marketing strategy commences and can work alongside your existing team or fully manage the end-to-end strategy and execution.
The SEO & Content Marketing service is good for those of you who:
- Want the right SEO foundation and fundamentals in place
- Want real time monitoring of your site for any SEO issues that could hold you back
- Want to increase your visibility in the search results, driving traffic, leads and sales organically
- Want to reach and engage your audience while building trust in your brand
Pricing & Packages
*All prices shown are in AUD
List of activity is indicative and can vary depending on your needs and scope of the agreed engagement.
Included
in all content engagements- ONBOARDING
- Keyword research and mapping
- Site structure
- Setup and initial audits
- Keyword rank report
- (includes top competitors)
- Dashboard report
- Priority recommendations
- Other items as required
- ONBOARDING
- Everything in Tech SEO
- Workshop
- Content audits (own, industry, competitor)
- Content keyword research
- Topic research
- Content types & frameworks
- Customer Value Journey mapping
- Content strategy
- Editorial calendar
- Project management, tracking and report config
- Deliverable
- Other items as required
- ONBOARDING
- Everything in Tech SEO + Content Strategy
- Source and assign subject matter expertise content producers
- Other items as required
- Real time SEO audit
- Optimisations
- Keyword research
- Change monitoring
- Issue alerts
- Backlink audit
- Keyword rank report
- Search visibility report
- Competitor keyword and search visibility report
- Domain authority report
- Referring domains / backlink report
- Local listings report
- (if applicable)
- Traffic and analytics report
- Featured snippet report
- Dashboard report with commentary
- Monthly 1 hour consultation call
- Everything in tech SEO
- Topic and keyword research
- Content briefs
- Editing and optimisation of content
- YouTube optimisations
- Other optimisations as required
- Strategy, research, consulting
- Editorial calendar management
- Account management and reporting
- Everything in Tech SEO + Content Strategy
- Content production
- Other items as required
