powerful links for seo domination
Experience – Expertise – Authority – Trust (E-E-A-T)
This acronym is lifted straight from Google’s Search Quality Guidelines. It’s how they assess the quality of a website and it’s pages.
Websites with strong E-E-A-T will rank higher in the search results for relevant keywords (often with much less effort than their competitors) and experience a surge of ongoing, organic traffic from Google as a result.
Targeted, ‘free‘ traffic that consistently generates an avalanche of new enquiries and sales to grow your business.
So how do you build E-E-A-T and dominate the search results in your industry?
Although a level of authority and trust will be created through an expert content strategy, what really matters isn’t what you and your brand say about yourselves… it’s what OTHERS say.
This is where a Digital PR agency comes in. To generate those all-important high quality links back to your content.
Links that Google sees as third party validation that your content and brand is an authority in the space and one that people trust and repeatedly use as a reference (via a link) to support their own content and media publications.
A Digital PR agency can supercharge your SEO and marketing effortsAwareness - Expertise - Authority - Trust
Through increased visibility in search and third party sites.
Digital PR creates more awareness of your brand, products and services, through increased visibility in search and across third party sites. The third party sites provide another user touchpoint and link back to your site, sending new referral traffic while signalling a ‘vote of confidence’ to the search engines.
Send powerful ranking signals to the search engines.
The increased awareness means more people SEARCH for your brand, products and services directly. People searching for your brand, especially if it’s a growing number of people, sends a powerful signal to Google (in addition to the links) that your website is important and should rank higher and for more searches.
Increases their trust in your brand to support conversions.
Trust is a key factor in conversion. If the customer is seeing your brand mentioned across a range of third party sites, especially if those sites are trusted and authoritative, then this increases their trust in your brand. Increased trust means more people arriving at your site make the decision to buy or enquire to your business as a result.
Increased visibility attracts more traffic, links & customers.
The increased visibility attracts more traffic and links naturally. The increased traffic and links further grows your awareness, trust and credibility, sending more positive signals to search engines while helping you to gain more authoritative links much easier (and drives more enquiries and sales!)… further building your credibility.
big budget PR campaigns are great, but ongoing and consistent Digital PR is the most impactful driver of SEO performance
What makes a successful SEO Digital PR campaign?
Relevance
Volume
Velocity
Variety
What makes a successful SEO Digital PR campaign?
Relevance
Volume
Velocity
Variety
The goal is to accumulate ongoing positive signals and interactions with your brand.
The more relevant and good quality signals you accumulate, the more relevant and trusted your site starts to become.
The more trusted and authoritative your brand is in the space and the more quality links you have pointing to your site:
The higher your search visibility and the easier it will be to rank for any future content you produce.
The goal is to accumulate ongoing positive signals and interactions with your brand.
The more relevant and good quality signals you accumulate, the more relevant and trusted your site starts to become.
The more trusted and authoritative your brand is in the space and the more quality links you have pointing to your site:
The higher your search visibility and the easier it will be to rank for any future content you produce.
Winners Work Together
We believe everyone with the desire to win should be supported. That's why we made it our mission to help our clients, our team, our audience and everyone who we come into contact with to achieve consistent wins, no matter how small or large... because there's power in momentum.
We believe everyone with the desire to win should be supported. That's why we made it our mission to help our clients, our team, our audience and everyone who we come into contact with to achieve consistent wins, no matter how small or large... because there's power in momentum.
Data driven digital PR Website authority Referring domains Link velocity The competition Your brand Relevant media Topic expertise
Digital PR, especially for SEO performance, isn’t a one size fits all service. We assess your website authority, your brand, industry niche, search and business goals, competition and several other factors before using the insights to inform your bespoke Digital PR strategy.
This part of the process determines your site’s ability to rank in search, and what the best approach will be to increase that ability while providing the maximum return on your investment.
- Data-backed, commercially focused strategy
- Identify the volume of links you need to dominate search
- Determine the pace of link acquisition to blast past competitors
- Ensure you don't spend too much or too little so you get the best return
Data driven digital PR Website authority Referring domains Link velocity The competition Your brand Relevant media Topic expertise
Digital PR, especially for SEO performance, isn’t a one size fits all service. We assess your website authority, your brand, industry niche, search and business goals, competition and several other factors before using the insights to inform your bespoke Digital PR strategy.
This part of the process determines your site’s ability to rank in search, and what the best approach will be to increase that ability while providing the maximum return on your investment.
- Data-backed, commercially focused strategy
- Identify the volume of links you need to dominate search
- Determine the pace of link acquisition to blast past competitors
- Ensure you don't spend too much or too little so you get the best return
Campaign Creation Link creator audience analysis Organisation industry experts Primary & secondary data Journalist hitlist Linkable assets Media publication hitlist
With the Digital PR strategy in place with approximate but data-informed targets we know we need to aim for… it’s time to prepare the campaign.
Identifying experts at the ready, setting up listening protocols for journalist requests, building a hitlist of prospects to pitch, topic research and story ideation, media monitoring and linkable asset creation or review and more.
- Media monitoring to be quick to respond to the hottest journalist requests
- Prepare linkable assets proven to attract the links you need
- Build a hitlist of prospects eager to link back to you
- Identify industry experts who are perfect for media contributions
Campaign Creation Link creator audience analysis Organisation industry experts Primary & secondary data Journalist hitlist Linkable assets Media publication hitlist
With the Digital PR strategy in place with approximate but data-informed targets we know we need to aim for… it’s time to prepare the campaign.
Identifying experts at the ready, setting up listening protocols for journalist requests, building a hitlist of prospects to pitch, topic research and story ideation, media monitoring and linkable asset creation or review and more.
- Media monitoring to be quick to respond to the hottest journalist requests
- Prepare linkable assets proven to attract the links you need
- Build a hitlist of prospects eager to link back to you
- Identify industry experts who are perfect for media contributions
Solid execution Crafting pitch emails Journalist call outs Broken link building Blogger outreach Content contribution Newsjacking Thought leadership Unlinked brand mentions
With targeted hitlists prepared, linkable assets and experts at the ready, we craft the pitch emails and get to work on the outreach, handling all communications and following up until the coverage and links are in place.
- Pitching bloggers & journalists
- Responding to media requests
- Reacting to the latest trending stories
- Securing the coverage and links you need for high performing campaigns
Solid execution Crafting pitch emails Journalist call outs Broken link building Blogger outreach Content contribution Newsjacking Thought leadership Unlinked brand mentions
With targeted hitlists prepared, linkable assets and experts at the ready, we craft the pitch emails and get to work on the outreach, handling all communications and following up until the coverage and links are in place.
- Pitching bloggers & journalists
- Responding to media requests
- Reacting to the latest trending stories
- Securing the coverage and links you need for high performing campaigns
Digital PR Services That Build Brands and Skyrocket SEO Performance
The Digital PR activity required will depend on your goals, your brand, your industry, your competitors, your website, your available assets and several other factors. We'll discuss this with you as part of our consultation and onboarding process.
We analyse your brand, website authority and competition to devise the strategy required to achieve your SEO and business goals.
Ongoing monitoring of relevant breaking stories, trends and journalist requests, positioning your brand as an authority through commentary and data contribution.
No shady link networks. Just manual sourcing of relevant, high quality blogs that align with the link acquisition goals of the Digital PR and content strategy.
Leveraging the most appropriate experts within your organisation, building out their author profile and positioning them as a thought leader in targeted media and publications.
People love to link to certain content types. Original data and creative use of public data sets in particular, but also listicles, free tools, reports, ultimate guides, stats and more.
Niche and local publications can provide extremely relevant links for SEO performance, while building trust and credibility for your brand.
Is this service right for you?
If you’re in a competitive space, targeting high value keywords or simply want to dominate search and drive significant traffic and revenue organically, then you need to include a Digital PR agency as part of your marketing mix.
Search aside, if you need to improve the positioning, awareness, credibility and trust in your brand, then you should also be looking at a Digital PR strategy.
The scale of Digital PR you need will depend on your business goals, website authority, brand, audience, competition, industry sector, available resource and several other factors.
We work to identify these things in the sales and onboarding process before any Digital PR strategy commences and can work alongside your existing team or support your traditional PR agency if required.
The SEO Digital PR service is good for those of you who:
- Are in a competitive industry and/or want to target high value search terms
- Want organic search to be a significant driver of traffic and revenue
- Want to build awareness, trust and credibility leading to improved conversion rates
- Have a strong content strategy in place and are looking to improve the performance
Is this service right for you?
If you’re in a competitive space, targeting high value keywords or simply want to dominate search and drive significant traffic and revenue organically, then you need to include a Digital PR agency as part of your marketing mix.
Search aside, if you need to improve the positioning, awareness, credibility and trust in your brand, then you should also be looking at a Digital PR strategy.
The scale of Digital PR you need will depend on your business goals, website authority, brand, audience, competition, industry sector, available resource and several other factors.
We work to identify these things in the sales and onboarding process before any Digital PR strategy commences and can work alongside your existing team or support your traditional PR agency if required.
The SEO Digital PR service is good for those of you who:
- Are in a competitive industry and/or want to target high value search terms
- Want organic search to be a significant driver of traffic and revenue
- Want to build awareness, trust and credibility, leading to improved conversion rates
- Have a strong content strategy in place and are looking to improve the performance
Pricing & Packages
*All prices shown are in AUD
List of activity is indicative and can vary depending on your needs and scope of the agreed engagement. How much Digital PR (link acquisition) you need, and the velocity of activity required will depend on the authority of your site, brand reputation and the organic search competition in your space. You will also need link-worthy content assets to pitch and ideally an expert within your organisation happy to be the face of certain Digital PR activities.
- ONBOARDING
- Everything in Tech SEO
- Workshop
- Content audits (own, industry, competitor)
- Content keyword research
- Topic research
- Content types & frameworks
- Customer Value Journey mapping
- Content strategy
- Editorial calendar
- Project management, tracking and report config
- Deliverable
- Other items as required
---------
- ONGOING
Could include some or all of the below depending on requirements.
- Real time SEO audit
- Optimisations
- Keyword research
- Change monitoring
- Issue alerts
- Backlink audit
- Keyword rank report
- Search visibility report
- Competitor keyword and search visibility report
- Domain authority report
- Referring domains / backlink report
- Local listings report
- (if applicable)
- Traffic and analytics report
- Featured snippet report
- Dashboard report with commentary
- Monthly 1 hour consultation call
- ONBOARDING
- Everything in Tech SEO + Content Strategy
- Source and assign subject matter expertise content producers
- Other items as required
---------
- ONGOING
Could include some or all of the below depending on requirements.
- Everything in tech SEO
- Topic and keyword research
- Content briefs
- Editing and optimisation of content
- YouTube optimisations
- Other optimisations as required
- Strategy, research, consulting
- Editorial calendar management
- Account management & reporting
- ONBOARDING
- Existing asset review
- Linkable topic research
- Link creator research
- Media research
- Journalist research
- Initial hitlist creation
- Callout monitoring setup
- Digital PR strategy
- Other items as required
---------
- ONGOING
Could include some or all of the below depending on requirements.
- Hitlist management
- Digital PR calendar management
- Outreach / Pitching
- Call out monitoring / responding
- Reactive newsjacking
- Content contribution
- Linkable content idea generation
- Data research
- Copy development
- Creative
- Broken link building
- Unlinked brand mentions
- Other link acquisition efforts
- Account management & reporting
- Other items as required
HIGH VALUE ORGANIC TRAFFIC GROWTH
THE DISCOVERY CALL AND PROPOSAL IS WHERE WE DISCUSS
YOUR GOALS, WHERE YOU ARE TODAY, THE OPPORTUNITY GAP & THE APPROACH REQUIRED TO ACHIEVE SUCCESS
After the discovery call and identifying exactly what it is you want to achieve, we carry out initial benchmarking and assessments.
This informs the proposal and clarifies the SEO strategy and approach that’s needed to achieve your goals, taking account of your website, brand, niche, audience and available investment.
THE DISCOVERY CALL AND PROPOSAL IS WHERE WE DISCUSS
YOUR GOALS, THE OPPORTUNITY GAP & THE APPROACH REQUIRED TO ACHIEVE SUCCESS
After the discovery call and identifying exactly what it is you want to achieve, we carry out initial benchmarking and assessments.
This informs the proposal and clarifies the SEO strategy and approach that’s needed to achieve your goals, taking account of your website, brand, niche, audience and available investment.
LET'S KICK THINGS OFF
WITH A WORKSHOP AND DEEP DIVE INTO THE WORLD OF YOUR BRAND, AUDIENCE AND INDUSTRY
We kick things off by way of a workshop to get a fundamental understanding of what you’re looking to achieve, your site and the competitive landscape, your audience, their interests and what motivates them.
We’ll also start to map your customer’s buying journey and preliminary topics and opportunities to lean into.
LET'S KICK THINGS OFF
WITH A WORKSHOP AND A DEEP DIVE INTO YOUR BRAND, AUDIENCE AND INDUSTRY
This is to get a fundamental understanding of what you’re looking to achieve, your site and the competitive landscape, your audience, their interests and what motivates them.
We’ll also start to map your customer’s buying journey and preliminary topics and opportunities to lean into.
WE USE THE WORKSHOP OUTPUT AS A BASIS TO INFORM
IN-DEPTH, DATA-BACKED, STRATEGIC RESEARCH
This could include technical SEO audits, audience and keyword research mapped to the customer journey & questions, pain points, desires and interests.
Data-driven content inventory analysis of you, competitors & industry sites to find high performing topics as well as targeted topic research to uncover proven ‘hidden gems’ most content marketers miss.
Competitive link analysis, authority, velocity, media and journalist hit lists and more.
WE USE THE WORKSHOP OUTPUT AS A BASIS TO INFORM
IN-DEPTH, DATA-BACKED, STRATEGIC RESEARCH
This could include technical SEO audits, audience and keyword research mapped to the customer journey & questions, pain points, desires and interests.
Data-driven content inventory analysis of you, competitors & industry sites to find high performing topics as well as targeted topic research to uncover proven ‘hidden gems’ most content marketers miss.
Competitive link analysis, authority, velocity, media and journalist hit lists and more.
USING THE RESEARCH TO INFORM THE STRATEGIC PLAN
YOUR SPECIALIST CLIENT TEAM GET TO WORK IN PURSUIT OF THE GOALS
With your bespoke strategy set, we agree the most important milestones to hit in the next 90 days (aligned with the longer term goals), and the activity required to achieve them.
Your hand-picked team then get to work, collaborating with you at every stage.
Working to a transparent project plan ensures everyone has full visibility and accountability to help keep us all on track and reduce wasted and unnecessary comms time (time that instead, can be allocated to getting s**t done!)
USING THE RESEARCH TO INFORM THE STRATEGIC PLAN
YOUR SPECIALIST CLIENT TEAM GET TO WORK IN PURSUIT OF THE GOALS
With your bespoke strategy set, we agree the most important milestones to hit in the next 90 days – aligned with the longer term goals – and the activity required to achieve them.
Your hand-picked team then get to work, collaborating with you at every stage.
Working to a transparent project plan ensures everyone has full visibility and accountability to help keep us all on track and reduce wasted and unnecessary comms time (time that instead, can be allocated to getting s**t done!)
01. DISCOVERY CALL & PROPOSAL
After the discovery call and identifying exactly what it is you want to achieve, we carry out initial benchmarking and assessments.
This informs the proposal and clarifies the SEO strategy and approach that’s needed to achieve your goals, taking account of your website, brand, niche, audience and available investment.
02. WORKSHOP
We kick things off by way of a workshop to get a fundamental understanding of what you’re looking to achieve, your site and the competitive landscape, your audience, their interests and what motivates them.
We’ll also start to map your customer’s buying journey and preliminary topics and opportunities to lean into.
03. RESEARCH
This could include technical SEO audits, audience and keyword research mapped to the customer journey & questions, pain points, desires and interests.
Data-driven content inventory analysis of you, competitors & industry sites to find high performing topics as well as targeted topic research to uncover proven ‘hidden gems’ most content marketers miss.
Competitive link analysis, authority, velocity, media and journalist hit lists and more.
04. STRATEGY & EXECUTION
With your bespoke strategy set, we agree the most important milestones to hit in the next 90 days (aligned with the longer term goals), and the activity required to achieve them.
Your hand-picked team then get to work, collaborating with you at every stage.
Working to a transparent project plan ensures everyone has full visibility and accountability to help keep us all on track and reduce wasted and unnecessary comms time (time that instead, can be allocated to getting s**t done!)
