Increase product visibility, reach high-intent shoppers, and drive sales with Google Shopping campaigns tailored to your eCommerce goals.
Standing out on Google Shopping isn’t just about showing up—it’s about showing up in the right place, at the right time, for the right shoppers.
With fierce competition and high-intent buyers gravitating toward the most optimised listings, an ineffective product feed or bidding strategy can mean lost sales and wasted budget.
Success on Google Shopping requires a strategic, data-driven approach to ensure your products rank higher, attract more clicks, and convert shoppers into customers.
If your Shopping Ads aren’t delivering the results you need, it’s time to refine your strategy and capture more ready-to-buy customers.
Your product feed is the backbone of your Google Shopping campaign. We optimise titles, descriptions, categories, and images to ensure your listings are relevant and ready to convert.
We tailor your bidding strategy to align with your goals, using Google’s range of automated and manual bidding options to maximise performance while minimising wasted spend.
Using Google’s advanced suite of tools, we ensure your products reach high-intent shoppers through audiences, product feeds and remarketing lists, increasing conversions.
Re-engage shoppers who have shown interest in your products. Our remarketing campaigns showcase previously viewed items, encouraging customers to complete their purchase.
We fine-tune feeds, budgets, and listings based on performance data to keep your ads optimised for maximum visibility and conversions.
Stay informed with detailed reports and key performance insights, giving you a clear understanding of how your ads are driving sales and revenue.
We optimise your Shopping Ads around key seasons, sales events, and trends. By matching demand, we help you capture more in-market shoppers.
Your Shopping Ads work as part of a larger marketing ecosystem. We align them with SEO, social ads and more to create a seamless path from discovery to purchase.
We don’t just manage campaigns—we partner with you to drive meaningful results. Our approach to Google Shopping Ads is built on collaboration, transparency, and continuous optimisation to ensure your products reach the right shoppers.
We’re not just an agency, we’re your partner in growth. Our team is committed to pushing your Google Shopping Ads to their full potential so your business thrives.
You’ll always know how your campaigns are performing. We provide regular updates and clear project management, keeping you informed at every step.
Our team understands the nuances of Google Shopping—from product feeds to leveraging custom audiences—ensuring your ads are finely tuned for maximum impact.
Beyond ad spend management, we apply deep commercial insight to ensure your campaigns are profitable, scalable, and aligned with business goals.
We believe that success in digital marketing is a team effort. When you work with us, you’re not just a client—you’re a partner in a shared goal to grow your business. We align our strategies with your objectives and collaborate closely to ensure your Google Shopping Ads deliver the results you need.
We take the time to understand your business, your challenges, and your goals. Together, we create campaigns that resonate with your audience and drive real, measurable growth.
This collaborative approach ensures that your campaigns are always in sync with your overall marketing efforts, creating a seamless customer experience that leads to long-term success.
We have been working with Fusion Digital for over a year now, and the results have been nothing short of phenomenal!
Morella Grove
Since starting with Fusion Digital we have generated new leads and dramatically increased sales within our company.
Bounty Physio
The Fusion team have made a massive difference to our business!
Food Studio Shop
We start with a consultation to understand your goals and review your product feed. Our audit identifies optimisation opportunities, ensuring your campaigns are set up for success.
Based on insights from our audit, we develop a tailored Google Shopping strategy focused on increasing visibility, attracting high-intent shoppers, and driving conversions.
We launch your campaigns with fully optimised product listings and continuously refine targeting, listings and feeds to maximise results.
You’ll receive regular performance reports with insights on clicks, conversions, nCAC, MER and ROAS. We continuously optimise your campaigns for long-term growth and profitability.
Looking to maximise product visibility and drive more sales? Our expert team specialises in creating high-performing Google Shopping campaigns that attract the right shoppers and turn clicks into conversions.
Whether you want to optimise existing campaigns or launch a new strategy, we’re here to help you scale profitably and achieve long-term growth.
Whether you’re hitting growth plateaus, struggling to figure out what works, or ready to take your brand to the next level and scale—we’re here to help.
✔️ Expert Insights, Zero Fluff – Get genuine advice from experienced strategists, not generic sales talk.
✔️ Break Through Growth Barriers – Identify what’s holding you back and how to move forward.
✔️ Identify Quick Wins & Longer-Term Strategies – Discover immediate opportunities and sustainable growth tactics.
✔️ No Obligation Consultation – Just real value, with no pressure—see if we’re the right fit for your business.
Book your free consultation today and get expert insights tailored to your business. No fluff, just real talk.
We don’t believe in offering too-good-to-be-true guarantees or making hyped-up promises that we can’t deliver on. Our focus is on providing genuine, measurable results from day one, which is why we invest heavily in your success right from the start.
In the early months, we dedicate significant resources to your business, from deep strategic planning to intensive onboarding, all aimed at setting you up for success and sustainable growth. This activation stage requires a substantial commitment from our senior-level experts, often at our expense, and it’s this commitment that drives real, lasting results—not empty promises.
Even so, you’re free to end your engagement with us at any time with just 30 days’ notice—no strings attached. We offer this flexibility because we’re confident that once you experience working with Fusion, you’ll be in for the long haul on the journey to success.
Find answers to common questions about working with our performance-focused digital marketing agency.
Google Shopping Ads are visual ads that appear when users search for products on Google. They display product images, prices, and other details directly in search results, helping customers discover your products. These ads are ideal for eCommerce businesses looking to increase product visibility and drive more sales by showcasing their items to high-intent shoppers.
Google Shopping Ads work by pulling information from your product feed (including product titles, descriptions, prices, and images) and displaying your products in response to relevant search queries. These ads appear in Google’s Shopping tab, search results, and other Google properties, helping potential customers find your products when they’re ready to buy.
Optimising your product feed is crucial for success. This includes providing accurate, keyword-rich product titles and descriptions, high-quality images, competitive pricing, and ensuring all relevant attributes (like brand, colour, size) are filled out. A well-optimised feed increases your chances of appearing in relevant search queries and improves your ad performance.
Google Shopping Ads use a bidding system where you or the system (depending on your bidding strategy) sets a cost-per-click (CPC) bid. Google’s system then automatically adjusts your bids based on factors like competition, user intent, and your ad’s relevance. We also test different bidding strategies to identify the best performing for each asset group.
We track performance using key metrics such as clicks, impressions, conversions, return on ad spend (ROAS), new customer acquisition cost (nCAC) and marketing efficiency ratio (MER). We also look at other channels and how they may be contributing to Google Shopping Ads performance, and vice versa.
The required budget varies depending on your goals, industry, and product range. During our consultation, we help you set an appropriate budget to meet your goals, balancing cost-efficiency with the potential for high returns on investment. We continuously monitor and adjust your campaigns to ensure you’re getting the best possible results from your spend.
Unlike regular search ads, which are text-based, Google Shopping Ads are visual and include product images, prices, and details. Shopping Ads typically perform better for eCommerce businesses because they showcase actual products, making them more appealing to users looking to buy specific items.
Getting started is easy. Simply book a free consultation, and we’ll assess your current eCommerce strategy, product feed, and goals. We’ll then develop a custom Google Shopping Ads strategy tailored to your business, ensuring that your products get the visibility and conversions you need.
