Expand your reach beyond Google and tap into a high-intent, lower-competition audience with Microsoft Ads.
Many businesses focus solely on Google Ads, missing the unique opportunities Microsoft Ads provide. Microsoft’s network connects you with a different, often less competitive audience—helping you lower costs and boost ROI.
The key is understanding how Microsoft Ads can complement your existing campaigns and capture high-intent traffic that you might otherwise overlook.
If Microsoft Ads aren’t part of your advertising strategy, you could be losing valuable conversions to competitors who are already leveraging this opportunity. With the right approach, Microsoft Ads can become a powerful, cost-effective driver of leads, sales, and long-term growth.
Capture high-intent users actively searching for your products or services on Bing and other Microsoft properties. Our Search Ads strategies focus on targeting the right keywords to drive qualified traffic to your site, delivering better visibility and increased conversions.
Reach new audiences and build brand awareness across a network of premium websites and apps. Microsoft Display Ads are ideal for targeting potential customers at the top of the funnel, keeping your business top of mind as they move toward conversion.
Designed for eCommerce businesses, Shopping Ads showcase your products directly on the Microsoft Search Network. By displaying product images, prices, and descriptions in search results, these ads drive qualified traffic directly to your product pages, increasing conversions.
Engage users with dynamic video content across Microsoft’s network of video partners, including platforms like MSN and more. Video Ads are perfect for storytelling, product demonstrations, or creating deeper engagement with your audience.
Maximise your ad performance across all Microsoft networks with Performance Max campaigns. PMAX leverages AI and machine learning to optimise your ads across all properties, helping you create and capture demand with a single campaign.
We don’t do one-size-fits-all campaigns. Every Microsoft Ads strategy we create is customised to your business objectives, audience, and industry. Our data-driven approach ensures your ads are optimised for maximum performance and cost efficiency across every Microsoft network.
Get a Microsoft Ads campaign strategy built around your goals, budget, and audience to drive real business growth.
Reach the right customers at the right time using LinkedIn targeting (yes in Microsoft Ads), demographics, and intent signals.
We seamlessly align Microsoft Ads with Google and others, ensuring your ads work together for more impact.
Stand out with tailored ad copy and creatives that resonate with your target audience, whether on Search, Shopping, or Display.
We actively track campaign performance, refining targeting, ad copy and creative to ensure ongoing performance.
Get in front of high-intent searchers with refined keyword targeting that increases visibility while keeping costs down.
We set up advanced conversion tracking for every campaign, providing you with clear insights and areas for improvement.
Scale what works best, refine underperforming areas, and keep your ads driving consistent business growth.
Our approach to Microsoft Ads is built on collaboration and partnership. When you work with us, you’re not just getting campaign management—you’re getting a dedicated team committed to your success.
Here’s what you can expect when you work with us:
Your success is our priority. We bring a performance-driven mindset to every campaign, pushing Microsoft Ads to its full potential.
From Search and Shopping to Display and Pmax, we ensure your campaigns engage your audience at every stage of their journey.
No cookie-cutter campaigns. Every ad strategy is built from the ground up to align with your objectives from demand gen to demand capture.
With regular reports, insights, and recommendations, you’ll always know where your budget goes and how your campaigns perform.
The best results come from collaboration, strategy, and a shared drive for success. When you work with us, you’re not just another client—you’re part of a winning team focused on achieving your goals.
We align our Microsoft Ads strategies with your unique business needs, ensuring that every campaign is built to drive measurable growth. By combining your industry expertise with our deep knowledge of Microsoft Ads, we create high-impact, results-driven campaigns that maximise your ROI.
Together, we don’t just run ads—we build momentum, outperform competitors, and scale your success.
We have been working with Fusion Digital for over a year now, and the results have been nothing short of phenomenal!
Morella Grove
Since starting with Fusion Digital we have generated new leads and dramatically increased sales within our company.
Bounty Physio
The Fusion team have made a massive difference to our business!
Food Studio Shop
We assess your business goals, challenges, and current ad performance (if applicable), identifying opportunities to optimise and improve results.
We craft a tailored Microsoft Ads strategy focused on expanding reach, driving conversions, or working in tandem with other platforms like Google Ads.
We launch your campaigns across Microsoft’s powerful ad networks. From day one, we refine strategies to ensure maximum conversions and efficiency.
We ensure your ads perform, scale, and drive consistent long-term growth. Clear performance reports with valuable insights keep you informed.
Are you ready to scale your business with smarter, high-performing Microsoft Ads?
We tailor every campaign to your business needs—whether you’re looking to expand your reach, lower costs, or improve conversions. With a data-driven approach and continuous optimisation, we ensure that your Microsoft Ads campaigns deliver real, measurable results.
Whether you’re hitting growth plateaus, struggling to figure out what works, or ready to take your brand to the next level and scale—we’re here to help.
✔️ Expert Insights, Zero Fluff – Get genuine advice from experienced strategists, not generic sales talk.
✔️ Break Through Growth Barriers – Identify what’s holding you back and how to move forward.
✔️ Identify Quick Wins & Longer-Term Strategies – Discover immediate opportunities and sustainable growth tactics.
✔️ No Obligation Consultation – Just real value, with no pressure—see if we’re the right fit for your business.
Book your free consultation today and get expert insights tailored to your business. No fluff, just real talk.
We don’t believe in offering too-good-to-be-true guarantees or making hyped-up promises that we can’t deliver on. Our focus is on providing genuine, measurable results from day one, which is why we invest heavily in your success right from the start.
In the early months, we dedicate significant resources to your business, from deep strategic planning to intensive onboarding, all aimed at setting you up for success and sustainable growth. This activation stage requires a substantial commitment from our senior-level experts, often at our expense, and it’s this commitment that drives real, lasting results—not empty promises.
Even so, you’re free to end your engagement with us at any time with just 30 days’ notice—no strings attached. We offer this flexibility because we’re confident that once you experience working with Fusion, you’ll be in for the long haul on the journey to success.
Find answers to common questions about working with our performance-focused digital marketing agency.
Microsoft Ads allow you to advertise across the Microsoft Network, including Bing, Yahoo, and AOL, as well as platforms like MSN and Microsoft Edge. These ads help you reach high-intent users and drive conversions, often with less competition and lower costs compared to Google Ads.
While Google Ads reaches a larger audience, Microsoft Ads offer access to a unique and often less competitive audience across the Microsoft ecosystem. Microsoft Ads can complement Google Ads by targeting different demographics, often leading to lower cost-per-click (CPC) and higher conversion rates in specific industries.
Microsoft Ads offer several ad formats, including Search Ads, Display Ads, Shopping Ads, Video Ads, and Performance Max (PMAX) Ads. Each format is designed to target users at various stages of the buyer’s journey, from awareness to conversion.
Microsoft Ads can be used either as a standalone platform or to complement existing Google Ads campaigns. Many businesses use both platforms to reach a wider audience and capture additional traffic that may not be covered by Google Ads.
We tailor Microsoft Ads campaigns based on your specific business goals, using advanced audience targeting, keyword strategies, and continuous optimisation.
We set up comprehensive conversion tracking and provide regular performance reports. These reports include key metrics like new customer acquisition cost (nCAC), click-through rates (CTR), cost-per-click (CPC), conversions, marketing efficiency ratio (MER) and return on ad spend (ROAS). We continuously optimise campaigns based on these insights to improve results.
Microsoft Ads is a great fit for businesses looking to reach high-intent users. It’s also ideal for businesses looking to expand their reach beyond Google Ads and tap into a less competitive marketplace.
Getting started is easy! Book a free consultation with us, and we’ll review your current advertising strategy, discuss your business goals, and create a tailored Microsoft Ads plan to help you reach your objectives.
