Preserve your SEO performance and organic traffic with a smooth and effective SEO migration process.
Migrating your website is more than just moving pages—it’s a high-stakes process that can either propel your business forward or cripple your search rankings.
Without a flawless SEO migration plan, your site could face broken links, 404 errors, indexing failures, and a massive drop in organic traffic. Search engines depend on clear signals to understand your site, and missteps in redirects, URL structures, or missing pages can cause rankings to plummet.
Every mistake in a migration means lost traffic, lower search visibility, and missed revenue. Recovery can take months—if it happens at all. A well-executed SEO migration isn’t optional; it’s essential to protect and grow your online presence.
We ensure a seamless, low-risk migration that protects your rankings, traffic, and search visibility.
We analyse your site structure, content, backlinks, and rankings to protect critical SEO assets.
We properly map and redirect URLs to preserve rankings and prevent 404 errors or traffic loss.
We optimise crawlability, speed, technical fundamentals and more, for a search-friendly new site.
We migrate titles, meta descriptions, alt tags, and more to maintain on-page SEO.
We preserve valuable backlinks through proper redirect mapping to ensure no loss of link equity.
Before the new site goes live, we test it in a staging environment to identify any SEO issues.
After your new site is live, we assess performance, rankings, traffic, and indexing to ensure your SEO remains strong.
SEO doesn’t stop after the migration. We offer ongoing support to optimise your site for continued growth.
Partnering with Fusion means working with a team that understands the risks of an SEO migration, and ensures your migration protects rankings, traffic, and future growth. Here’s what you can expect when you work with us:
We see your goals as our goals, and we’re fully invested in ensuring your migration not only preserves but enhances your SEO performance.
We keep you in the loop at every stage of the migration process. You’ll receive regular updates on progress, potential issues, and solutions.
With years of experience in handling complex migrations, we’ve helped businesses of all sizes successfully transition their websites
Our team takes the complexity out of website migrations, managing every detail to ensure your site transitions smoothly.
Website migrations can be complex and risky, but when done right, they open the door to new opportunities for growth.
We work closely with you to ensure every detail is handled with care, so your website’s SEO performance isn’t just preserved—it’s enhanced.
Our team takes the time to understand your business, your goals, and the unique challenges of your migration. We combine our expertise with your vision to create a seamless transition that keeps your rankings intact and positions your site for future success.
We have been working with Fusion Digital for over a year now, and the results have been nothing short of phenomenal!
Morella Grove
Since starting with Fusion Digital we have generated new leads and dramatically increased sales within our company.
Bounty Physio
The Fusion team have made a massive difference to our business!
Food Studio Shop
We’ll assess your website migration goals, whether it’s a redesign, platform change, or domain move and create a plan to ensure a smooth transition.
An in-depth SEO audit identifies key areas to protect during the migration of your current website. This includes URLs, backlinks, content and technical elements.
We handle every aspect of the SEO migration including keyword mapping, redirects and technical SEO fixes, closely monitoring the process to maintain rankings.
We monitor your performance, ensuring that rankings and traffic remain stable, while a new SEO strategy works to achieve long-term success.
Are you planning a website migration and worried about losing your hard-earned search engine rankings?
You don’t have to compromise. Our SEO Migration service ensures your transition is seamless, protecting your traffic, rankings, and online visibility every step of the way.
Make sure your migration is a success, preserving your SEO performance and setting the foundation for future growth.
Whether you’re hitting growth plateaus, struggling to figure out what works, or ready to take your brand to the next level and scale—we’re here to help.
✔️ Expert Insights, Zero Fluff – Get genuine advice from experienced strategists, not generic sales talk.
✔️ Break Through Growth Barriers – Identify what’s holding you back and how to move forward.
✔️ Identify Quick Wins & Longer-Term Strategies – Discover immediate opportunities and sustainable growth tactics.
✔️ No Obligation Consultation – Just real value, with no pressure—see if we’re the right fit for your business.
Book your free consultation today and get expert insights tailored to your business. No fluff, just real talk.
We don’t believe in offering too-good-to-be-true guarantees or making hyped-up promises that we can’t deliver on. Our focus is on providing genuine, measurable results from day one, which is why we invest heavily in your success right from the start.
In the early months, we dedicate significant resources to your business, from deep strategic planning to intensive onboarding, all aimed at setting you up for success and sustainable growth. This activation stage requires a substantial commitment from our senior-level experts, often at our expense, and it’s this commitment that drives real, lasting results—not empty promises.
Even so, you’re free to end your engagement with us at any time with just 30 days’ notice—no strings attached. We offer this flexibility because we’re confident that once you experience working with Fusion, you’ll be in for the long haul on the journey to success.
Find answers to common questions about working with our performance-focused digital marketing agency.
SEO is critical during a migration because poorly handled migrations can result in lost search engine rankings, traffic, and revenue. Ensuring proper URL redirects, preserving content, and maintaining technical SEO elements help protect your site’s visibility and performance in search results.
We manage all types of website migrations, including domain changes, platform transitions, brand refreshes, site redesigns, and more. Our approach is customised to your specific needs to ensure a smooth transition while protecting your SEO performance.
We use a detailed pre-migration audit, URL mapping, 301 redirect strategies and more to preserve your rankings. By properly redirecting old URLs to new ones and ensuring all content and meta data are preserved, we minimise the risk of ranking drops and maintain your SEO performance.
With our meticulous migration process, we aim to minimise any impact on traffic. We carefully monitor your site before, during, and after the migration to ensure that traffic remains stable. If we notice any issues, we’ll take immediate action to resolve them. Even with a flawless migration, it’s still normal to expect fluctuations in traffic whenever a large scale change is made to a website and its content. The goal isn’t to avoid short term traffic fluctuations, but to maintain or improve organic visibility once the dust settles and the new site is indexed.
The duration of the migration depends on the complexity of your website and the scope of the changes. On average, a migration can take anywhere from a few weeks to a few months, including pre-migration audits, planning, execution, and post-migration monitoring.
Simply book a free consultation with us. We’ll assess your migration needs, discuss your goals, and develop a tailored migration plan that ensures a seamless transition without losing your SEO performance.
