Massively Oversold
unlock growth from organic search
Technical SEO should always be at the core of your website so that search engines can better crawl and determine the relevance of its pages and match these pages to relevant user searches.
Your SEO agency has to get the basics right for anything else (content, digital PR and other marketing activity) to have any kind of meaningful effect on organic search performance.
You need a strong foundation.
A poor technical SEO foundation causes inefficiencies and holds back all your other efforts.
Now here’s the important bit and why – in our opinion – it’s massively oversold:
Unless you have a very large website (like +20k pages), you don’t need much technical SEO beyond the basic fundamentals.
It won’t really move the needle and you’re unlikely to see any notable increases in organic search performance from investing heavily in it.
What’s the point in ticking a ‘best practice’ box if it doesn’t really contribute much to the bottom line?
What do you really need from a technical SEO agency?
Solid SEO foundation
Smart use of technology
Expert, commercially focused advice
What do you really need from technical SEO?
Solid SEO foundation
Smart use of technology
Expert, commercially focused advice
The fusion of seo fundamentals, technology and commercially focused expert advice
Winners Work Together
We believe everyone with the desire to win should be supported. That's why we made it our mission to help our clients, our team, our audience and everyone who we come into contact with to achieve consistent wins, no matter how small or large... because there's power in momentum.
We believe everyone with the desire to win should be supported. That's why we made it our mission to help our clients, our team, our audience and everyone who we come into contact with to achieve consistent wins, no matter how small or large... because there's power in momentum.
Solid SEO Foundation Site structure SEO fundamentals Local SEO Keyword targeting Core Web Vitals Optimisation
Site structure and some core fundamentals are the most important elements of technical SEO.
This is the foundation that will either help or hinder your organic search and content marketing performance… so make sure you get it right from outset as it will work to your favour with all your subsequent efforts.
- Initial audits and keyword research
- Structure aligned to keyword groups
- Technical fundamentals in place
- High priority issues fixed up
Solid SEO Foundation Site structure SEO fundamentals Local SEO Keyword targeting Core Web Vitals Optimisation
Site structure and some core fundamentals are the most important elements of technical SEO.
This is the foundation that will either help or hinder your organic search and content marketing performance… so make sure you get it right from outset as it will work to your favour with all your subsequent efforts.
- Initial audits and keyword research
- Structure aligned to keyword groups
- Technical fundamentals in place
- High priority issues fixed up
Smart use of technology Real time auditing Automated alerts Change monitoring Dashboard reporting
On an ongoing basis, you just need to know – quickly – about any high priority errors that appear and need addressing, or any relevant changes to the site that require your attention and review.
- Get notified of any new errors (fix them fast)
- Change monitoring for anything requiring SEO attention
- Real-time SEO auditing allows you to focus on higher value activity
- Dashboard reports to access SEO data anytime you need it
Smart use of technology Real time auditing Automated alerts Change monitoring Dashboard reporting
On an ongoing basis, you just need to know – quickly – about any high priority errors that appear and need addressing, or any relevant changes to the site that require your attention and review.
- Get notified of any new errors (fix them fast)
- Change monitoring for anything requiring SEO attention
- Real-time SEO auditing allows you to focus on higher value activity
- Dashboard reports to access SEO data anytime you need it
Expert, Commercially Focused Advice High impact vs low impact SEO strategy Troubleshooting Collaboration Consulting
The right SEO foundation and ongoing smart use of technology does little without the expert, commercially focused advice to accompany it.
- High impact actions vs low impact actions
- Addressing high priority issues as they arise
- SEO strategy consulting
- Collaborating with Content and Digital PR for maximum performance
Expert, Commercially Focused Advice High impact vs low impact SEO strategy Troubleshooting Collaboration Consulting
The right SEO foundation and ongoing smart use of technology does little without the expert, commercially focused advice to accompany it.
- High impact actions vs low impact actions
- Addressing high priority issues as they arise
- SEO strategy consulting
- Collaborating with Content and Digital PR for maximum performance
High value, cost efficient SEO service
Priority keywords, keyword groups and issues identified. Benchmarks taken.
The right foundation in place to support performance.
Real-time monitoring tech stack configured and high priority items flagged on an ongoing basis.
Talk through the data, recommendations, priorities, strategy, Q&A.
Is this service right for you?
The technical SEO agency service is good for those of you who:
- Want the right SEO foundation and fundamentals in place
- Want real time monitoring of your site for any SEO issues that could hold you back
- Want to help protect and maintain your current search visibility
- Want commercial and actionable reporting and an expert to lean on for Q&A
Is this service right for you?
The technical SEO agency service is good for those of you who:
- Want the right SEO foundation and fundamentals in place
- Want real time monitoring of your site for any SEO issues that could hold you back
- Want to help protect and maintain your current search visibility
- Want commercial and actionable reporting and an expert to lean on for Q&A
Pricing & Packages
*All prices shown are in AUD
List of activity is indicative and can vary depending on your needs and scope of the agreed engagement.
- ONBOARDING
- Keyword research and mapping
- Site structure
- Setup and initial audits
- Keyword rank report
- (includes top competitors)
- Dashboard report
- Priority recommendations
- ONGOING
- Real time SEO audit
- Change monitoring
- Issue alerts
- Backlink audit
- Keyword rank report
- Search visibility report
- Competitor keyword and search visibility report
- Domain authority report
- Referring domains / backlink report
- Local listings report
- (if applicable)
- Traffic and analytics report
- Featured snippet report
- Dashboard report with commentary
- Monthly 1 hour consultation call
- ONBOARDING
- Keyword research and mapping
- Site structure
- Setup and initial audits
- Keyword rank report
- (includes top competitors)
- Dashboard report
- Priority recommendations
- ONGOING
- Real time SEO audit
- Change monitoring
- Issue alerts
- Backlink audit
- Keyword rank report
- Search visibility report
- Competitor keyword and search visibility report
- Domain authority report
- Referring domains / backlink report
- Local listings report
- (if applicable)
- Traffic and analytics report
- Featured snippet report
- Dashboard report with commentary
- Monthly 1 hour consultation call
- PLUS:
- Content optimisations
- YouTube optimisations
- Amazon optimisations
*Actual price depends on scope of optimisation work required
- HAPPY TO DISCUSS REQUIREMENTS SUCH AS:
- Enterprise / Big site SEO
- International SEO
- Heavy local SEO requirements
- (high number of locations)
- Website migrations
- Consulting
Happy to discuss your specific needs and will let you know whether we are best placed to help or point you in the right direction if not.
HIGH VALUE ORGANIC TRAFFIC GROWTH
THE DISCOVERY CALL AND PROPOSAL IS WHERE WE DISCUSS
YOUR GOALS, WHERE YOU ARE TODAY, THE OPPORTUNITY GAP & THE APPROACH REQUIRED TO ACHIEVE SUCCESS
After the discovery call and identifying exactly what it is you want to achieve, we carry out initial benchmarking and assessments.
This informs the proposal and clarifies the SEO strategy and approach that’s needed to achieve your goals, taking account of your website, brand, niche, audience and available investment.
THE DISCOVERY CALL AND PROPOSAL IS WHERE WE DISCUSS
YOUR GOALS, THE OPPORTUNITY GAP & THE APPROACH REQUIRED TO ACHIEVE SUCCESS
After the discovery call and identifying exactly what it is you want to achieve, we carry out initial benchmarking and assessments.
This informs the proposal and clarifies the SEO strategy and approach that’s needed to achieve your goals, taking account of your website, brand, niche, audience and available investment.
LET'S KICK THINGS OFF
WITH A WORKSHOP AND DEEP DIVE INTO THE WORLD OF YOUR BRAND, AUDIENCE AND INDUSTRY
We kick things off by way of a workshop to get a fundamental understanding of what you’re looking to achieve, your site and the competitive landscape, your audience, their interests and what motivates them.
We’ll also start to map your customer’s buying journey and preliminary topics and opportunities to lean into.
LET'S KICK THINGS OFF
WITH A WORKSHOP AND A DEEP DIVE INTO YOUR BRAND, AUDIENCE AND INDUSTRY
This is to get a fundamental understanding of what you’re looking to achieve, your site and the competitive landscape, your audience, their interests and what motivates them.
We’ll also start to map your customer’s buying journey and preliminary topics and opportunities to lean into.
WE USE THE WORKSHOP OUTPUT AS A BASIS TO INFORM
IN-DEPTH, DATA-BACKED, STRATEGIC RESEARCH
This could include technical SEO audits, audience and keyword research mapped to the customer journey & questions, pain points, desires and interests.
Data-driven content inventory analysis of you, competitors & industry sites to find high performing topics as well as targeted topic research to uncover proven ‘hidden gems’ most content marketers miss.
Competitive link analysis, authority, velocity, media and journalist hit lists and more.
WE USE THE WORKSHOP OUTPUT AS A BASIS TO INFORM
IN-DEPTH, DATA-BACKED, STRATEGIC RESEARCH
This could include technical SEO audits, audience and keyword research mapped to the customer journey & questions, pain points, desires and interests.
Data-driven content inventory analysis of you, competitors & industry sites to find high performing topics as well as targeted topic research to uncover proven ‘hidden gems’ most content marketers miss.
Competitive link analysis, authority, velocity, media and journalist hit lists and more.
USING THE RESEARCH TO INFORM THE STRATEGIC PLAN
YOUR SPECIALIST CLIENT TEAM GET TO WORK IN PURSUIT OF THE GOALS
With your bespoke strategy set, we agree the most important milestones to hit in the next 90 days (aligned with the longer term goals), and the activity required to achieve them.
Your hand-picked team then get to work, collaborating with you at every stage.
Working to a transparent project plan ensures everyone has full visibility and accountability to help keep us all on track and reduce wasted and unnecessary comms time (time that instead, can be allocated to getting s**t done!)
USING THE RESEARCH TO INFORM THE STRATEGIC PLAN
YOUR SPECIALIST CLIENT TEAM GET TO WORK IN PURSUIT OF THE GOALS
With your bespoke strategy set, we agree the most important milestones to hit in the next 90 days – aligned with the longer term goals – and the activity required to achieve them.
Your hand-picked team then get to work, collaborating with you at every stage.
Working to a transparent project plan ensures everyone has full visibility and accountability to help keep us all on track and reduce wasted and unnecessary comms time (time that instead, can be allocated to getting s**t done!)
01. DISCOVERY CALL & PROPOSAL
After the discovery call and identifying exactly what it is you want to achieve, we carry out initial benchmarking and assessments.
This informs the proposal and clarifies the SEO strategy and approach that’s needed to achieve your goals, taking account of your website, brand, niche, audience and available investment.
02. WORKSHOP
We kick things off by way of a workshop to get a fundamental understanding of what you’re looking to achieve, your site and the competitive landscape, your audience, their interests and what motivates them.
We’ll also start to map your customer’s buying journey and preliminary topics and opportunities to lean into.
03. RESEARCH
This could include technical SEO audits, audience and keyword research mapped to the customer journey & questions, pain points, desires and interests.
Data-driven content inventory analysis of you, competitors & industry sites to find high performing topics as well as targeted topic research to uncover proven ‘hidden gems’ most content marketers miss.
Competitive link analysis, authority, velocity, media and journalist hit lists and more.
04. STRATEGY & EXECUTION
With your bespoke strategy set, we agree the most important milestones to hit in the next 90 days (aligned with the longer term goals), and the activity required to achieve them.
Your hand-picked team then get to work, collaborating with you at every stage.
Working to a transparent project plan ensures everyone has full visibility and accountability to help keep us all on track and reduce wasted and unnecessary comms time (time that instead, can be allocated to getting s**t done!)