Technical SEO 4h Fusion Digital August 8, 2022

A good SEO agency uses technical SEO to

unlock growth from organic search

Technical SEO should always be at the core of your website so that search engines can better crawl and determine the relevance of its pages and match these pages to relevant user searches.

Your SEO agency has to get the basics right for anything else (content, digital PR and other marketing activity) to have any kind of meaningful effect on organic search performance.

You need a strong foundation.

A poor technical SEO foundation causes inefficiencies and holds back all your other efforts.

Now here’s the important bit and why – in our opinion – it’s massively oversold:

Unless you have a very large website (like +20k pages), you don’t need much technical SEO beyond the basic fundamentals.

It won’t really move the needle and you’re unlikely to see any notable increases in organic search performance from investing heavily in it.

What’s the point in ticking a ‘best practice’ box if it doesn’t really contribute much to the bottom line?

What do you really need from a technical SEO agency?

Solid SEO foundation

Website correctly configured from outset

Smart use of technology

Real-time audits, alerts and change tracking

Expert, commercially focused advice

'Effort vs impact' analysis of actions
What do you really need from technical SEO?

Solid SEO foundation

Website correctly configured from outset

Smart use of technology

Real-time audits, alerts and change tracking

Expert, commercially focused advice

'Effort vs impact' analysis of actions

The fusion of seo fundamentals, technology and commercially focused expert advice

Winners Work Together
The Fusion Difference


We believe everyone with the desire to win should be supported. That's why we made it our mission to help our clients, our team, our audience and everyone who we come into contact with to achieve consistent wins, no matter how small or large... because there's power in momentum.

WINNERS WORK TOGETHER
THE FUSION DIFFERENCE

We believe everyone with the desire to win should be supported. That's why we made it our mission to help our clients, our team, our audience and everyone who we come into contact with to achieve consistent wins, no matter how small or large... because there's power in momentum.

Solid SEO Foundation Site structure SEO fundamentals Local SEO Keyword targeting Core Web Vitals Optimisation

Site structure and some core fundamentals are the most important elements of technical SEO.

This is the foundation that will either help or hinder your organic search and content marketing performance… so make sure you get it right from outset as it will work to your favour with all your subsequent efforts.

  • Initial audits and keyword research
  • Structure aligned to keyword groups
  • Technical fundamentals in place
  • High priority issues fixed up
Technical SEO fundamentals and foundation
Solid SEO Foundation Site structure SEO fundamentals Local SEO Keyword targeting Core Web Vitals Optimisation

Site structure and some core fundamentals are the most important elements of technical SEO.

This is the foundation that will either help or hinder your organic search and content marketing performance… so make sure you get it right from outset as it will work to your favour with all your subsequent efforts.

  • Initial audits and keyword research
  • Structure aligned to keyword groups
  • Technical fundamentals in place
  • High priority issues fixed up
Smart use of technology Real time auditing Automated alerts Change monitoring Dashboard reporting

On an ongoing basis, you just need to know – quickly – about any high priority errors that appear and need addressing, or any relevant changes to the site that require your attention and review. 

  • Get notified of any new errors (fix them fast)
  • Change monitoring for anything requiring SEO attention
  • Real-time SEO auditing allows you to focus on higher value activity
  • Dashboard reports to access SEO data anytime you need it
Shot of a programmer and SEO working on a computer code at night
Smart use of technology Real time auditing Automated alerts Change monitoring Dashboard reporting

On an ongoing basis, you just need to know – quickly – about any high priority errors that appear and need addressing, or any relevant changes to the site that require your attention and review. 

  • Get notified of any new errors (fix them fast)
  • Change monitoring for anything requiring SEO attention
  • Real-time SEO auditing allows you to focus on higher value activity
  • Dashboard reports to access SEO data anytime you need it
an SEO manager giving expert advice to a client
Expert, Commercially Focused Advice High impact vs low impact SEO strategy Troubleshooting Collaboration Consulting

The right SEO foundation and ongoing smart use of technology does little without the expert, commercially focused advice to accompany it.

  • High impact actions vs low impact actions
  • Addressing high priority issues as they arise
  • SEO strategy consulting
  • Collaborating with Content and Digital PR for maximum performance
Expert, Commercially Focused Advice High impact vs low impact SEO strategy Troubleshooting Collaboration Consulting

The right SEO foundation and ongoing smart use of technology does little without the expert, commercially focused advice to accompany it.

  • High impact actions vs low impact actions
  • Addressing high priority issues as they arise
  • SEO strategy consulting
  • Collaborating with Content and Digital PR for maximum performance
The Fusion of SEO fundamentals, technology and commercially focused, expert advice
High value, cost efficient SEO service
1. Keyword Research & Initial Audits

Priority keywords, keyword groups and issues identified. Benchmarks taken.

2. Structure & Fundamentals

The right foundation in place to support performance.

3. Real-Time Monitoring

Real-time monitoring tech stack configured and high priority items flagged on an ongoing basis.

4. Monthly Report & Consultation

Talk through the data, recommendations, priorities, strategy, Q&A.

Portrait of a smiling businesswoman making a decision
Is this service right for you?

The technical SEO agency service is good for those of you who:

  • Want the right SEO foundation and fundamentals in place
  • Want real time monitoring of your site for any SEO issues that could hold you back
  • Want to help protect and maintain your current search visibility
  • Want commercial and actionable reporting and an expert to lean on for Q&A
Is this service right for you?

The technical SEO agency service is good for those of you who:

  • Want the right SEO foundation and fundamentals in place
  • Want real time monitoring of your site for any SEO issues that could hold you back
  • Want to help protect and maintain your current search visibility
  • Want commercial and actionable reporting and an expert to lean on for Q&A

Pricing & Packages

*All prices shown are in AUD

List of activity is indicative and can vary depending on your needs and scope of the agreed engagement.

TECHNICAL SEO ESSENTIALS
Strong foundation + ongoing technical health check
*Price depends on scope, size and complexity of website
  • ONBOARDING
  • Keyword research and mapping
  • Site structure
  • Setup and initial audits
  • Keyword rank report
    • (includes top competitors)
  • Dashboard report
  • Priority recommendations
  •  
  • ONGOING
  • Real time SEO audit
  • Change monitoring
  • Issue alerts
  • Backlink audit
  • Keyword rank report
  • Search visibility report
  • Competitor keyword and search visibility report
  • Domain authority report
  • Referring domains / backlink report
  • Local listings report
    • (if applicable)
  • Traffic and analytics report
  • Featured snippet report
  • Dashboard report with commentary
  • Monthly 1 hour consultation call
TECHNICAL SEO ESSENTIALS PLUS
Strong foundation, ongoing technical health and optimisation
*Price depends on scope, size and complexity of website
  • ONBOARDING
  • Keyword research and mapping
  • Site structure
  • Setup and initial audits
  • Keyword rank report
    • (includes top competitors)
  • Dashboard report
  • Priority recommendations
  •  
  • ONGOING
  • Real time SEO audit
  • Change monitoring
  • Issue alerts
  • Backlink audit
  • Keyword rank report
  • Search visibility report
  • Competitor keyword and search visibility report
  • Domain authority report
  • Referring domains / backlink report
  • Local listings report
    • (if applicable)
  • Traffic and analytics report
  • Featured snippet report
  • Dashboard report with commentary
  • Monthly 1 hour consultation call
  • PLUS:
  • Content optimisations
  • YouTube optimisations
  • Amazon optimisations

*Actual price depends on scope of optimisation work required

ENTERPRISE AND CUSTOM
Please get in touch
*Price depends on scope, size and complexity of website
  • HAPPY TO DISCUSS REQUIREMENTS SUCH AS:
  • Enterprise / Big site SEO
  • International SEO
  • Heavy local SEO requirements
    • (high number of locations)
  • Website migrations
  • Consulting

 

Happy to discuss your specific needs and will let you know whether we are best placed to help or point you in the right direction if not.

4 STEPS TO

HIGH VALUE ORGANIC TRAFFIC GROWTH

discovery call and SEO content marketing proposal meeting
THE DISCOVERY CALL AND PROPOSAL IS WHERE WE DISCUSS

YOUR GOALS, WHERE YOU ARE TODAY, THE OPPORTUNITY GAP & THE APPROACH REQUIRED TO ACHIEVE SUCCESS

After the discovery call and identifying exactly what it is you want to achieve, we carry out initial benchmarking and assessments.

This informs the proposal and clarifies the SEO strategy and approach that’s needed to achieve your goals, taking account of your website, brand, niche, audience and available investment.

THE DISCOVERY CALL AND PROPOSAL IS WHERE WE DISCUSS

YOUR GOALS, THE OPPORTUNITY GAP & THE APPROACH REQUIRED TO ACHIEVE SUCCESS

After the discovery call and identifying exactly what it is you want to achieve, we carry out initial benchmarking and assessments.

This informs the proposal and clarifies the SEO strategy and approach that’s needed to achieve your goals, taking account of your website, brand, niche, audience and available investment.

digital marketing client kick off workshop
LET'S KICK THINGS OFF

WITH A WORKSHOP AND DEEP DIVE INTO THE WORLD OF YOUR BRAND, AUDIENCE AND INDUSTRY

We kick things off by way of a workshop to get a fundamental understanding of what you’re looking to achieve, your site and the competitive landscape, your audience, their interests and what motivates them.

We’ll also start to map your customer’s buying journey and preliminary topics and opportunities to lean into.

LET'S KICK THINGS OFF

WITH A WORKSHOP AND A DEEP DIVE INTO YOUR BRAND, AUDIENCE AND INDUSTRY

This is to get a fundamental understanding of what you’re looking to achieve, your site and the competitive landscape, your audience, their interests and what motivates them.

We’ll also start to map your customer’s buying journey and preliminary topics and opportunities to lean into.

digital marketers carrying out in depth content marketing research
WE USE THE WORKSHOP OUTPUT AS A BASIS TO INFORM

IN-DEPTH, DATA-BACKED, STRATEGIC RESEARCH

This could include technical SEO audits, audience and keyword research mapped to the customer journey & questions, pain points, desires and interests.

Data-driven content inventory analysis of you, competitors & industry sites to find high performing topics as well as targeted topic research to uncover proven ‘hidden gems’ most content marketers miss.

Competitive link analysis, authority, velocity, media and journalist hit lists and more.

WE USE THE WORKSHOP OUTPUT AS A BASIS TO INFORM

IN-DEPTH, DATA-BACKED, STRATEGIC RESEARCH

This could include technical SEO audits, audience and keyword research mapped to the customer journey & questions, pain points, desires and interests.

Data-driven content inventory analysis of you, competitors & industry sites to find high performing topics as well as targeted topic research to uncover proven ‘hidden gems’ most content marketers miss.

Competitive link analysis, authority, velocity, media and journalist hit lists and more.

Top view of young modern people in smart casual wear communicating and using modern technologies while working in the office
USING THE RESEARCH TO INFORM THE STRATEGIC PLAN

YOUR SPECIALIST CLIENT TEAM GET TO WORK IN PURSUIT OF THE GOALS

With your bespoke strategy set, we agree the most important milestones to hit in the next 90 days (aligned with the longer term goals), and the activity required to achieve them.

Your hand-picked team then get to work, collaborating with you at every stage.

Working to a transparent project plan ensures everyone has full visibility and accountability to help keep us all on track and reduce wasted and unnecessary comms time (time that instead, can be allocated to getting s**t done!)

USING THE RESEARCH TO INFORM THE STRATEGIC PLAN

YOUR SPECIALIST CLIENT TEAM GET TO WORK IN PURSUIT OF THE GOALS

With your bespoke strategy set, we agree the most important milestones to hit in the next 90 days – aligned with the longer term goals – and the activity required to achieve them.

Your hand-picked team then get to work, collaborating with you at every stage.

Working to a transparent project plan ensures everyone has full visibility and accountability to help keep us all on track and reduce wasted and unnecessary comms time (time that instead, can be allocated to getting s**t done!)

01. DISCOVERY CALL & PROPOSAL
discovery call and SEO content marketing proposal meeting
THE DISCOVERY CALL AND PROPOSAL IS WHERE WE DISCUSS
YOUR GOALS, WHERE YOU ARE TODAY, THE OPPORTUNITY GAP & THE APPROACH REQUIRED TO ACHIEVE SUCCESS

After the discovery call and identifying exactly what it is you want to achieve, we carry out initial benchmarking and assessments.

This informs the proposal and clarifies the SEO strategy and approach that’s needed to achieve your goals, taking account of your website, brand, niche, audience and available investment.

02. WORKSHOP
digital marketing client kick off workshop
LET'S KICK THINGS OFF
WITH A WORKSHOP AND DEEP DIVE INTO THE WORLD OF YOUR BRAND, AUDIENCE AND INDUSTRY

We kick things off by way of a workshop to get a fundamental understanding of what you’re looking to achieve, your site and the competitive landscape, your audience, their interests and what motivates them.

We’ll also start to map your customer’s buying journey and preliminary topics and opportunities to lean into.

03. RESEARCH
digital marketers carrying out in depth content marketing research
WE USE THE WORKSHOP OUTPUT AS A BASIS TO INFORM
IN-DEPTH, DATA-BACKED, STRATEGIC RESEARCH

This could include technical SEO audits, audience and keyword research mapped to the customer journey & questions, pain points, desires and interests.

Data-driven content inventory analysis of you, competitors & industry sites to find high performing topics as well as targeted topic research to uncover proven ‘hidden gems’ most content marketers miss.

Competitive link analysis, authority, velocity, media and journalist hit lists and more.

04. STRATEGY & EXECUTION
Top view of young modern people in smart casual wear communicating and using modern technologies while working in the office
USING THE RESEARCH TO INFORM THE STRATEGIC PLAN
YOUR SPECIALIST CLIENT TEAM GET TO WORK IN PURSUIT OF THE GOALS

With your bespoke strategy set, we agree the most important milestones to hit in the next 90 days (aligned with the longer term goals), and the activity required to achieve them.

Your hand-picked team then get to work, collaborating with you at every stage.

Working to a transparent project plan ensures everyone has full visibility and accountability to help keep us all on track and reduce wasted and unnecessary comms time (time that instead, can be allocated to getting s**t done!)